25 Mar 5 Website Design Mistakes that Can Affect Your SEO
Is Your Website Design Hurting Your Business’s SEO?
Search engine optimization (SEO) can seem like a rather elusive topic to many businesses. They want to improve their rankings and boost business, but they just don’t know where to start. The answer could be relatively simple. Many businesses make the same mistakes over and over again when it comes to their websites. If you could improve in the following five areas, you might start to see more success with your own rankings in the search engine results pages.
For specific details on areas where most businesses fall short with their website design, see these major mistakes!
Lack of Maintenance
Is the information on your website being updated regularly? Make sure that all the links on your site work. Keep up-to-date contact information on there and update your text so that it appears fresh as often as necessary. Avoid using too many redirections to get your end-user where they need to be. Instead, make sure they can easily land on the appropriate page when they need to. If necessary, assign someone to review your website on a monthly basis to update links and text as necessary.
Does your website have just one page with minimal information on it? Potential customers need to see more than just a handful of paragraphs. Because of this, search engines tend to prefer websites that have more information, multiple pages, and lots of text. Content is king when it comes to your search engine optimization efforts. Consider adding a professional blog to your website if you need more help boosting business and improving SEO.
In today’s modern world, you never know how someone is going to access your website. They might be sitting at home on a desktop computer, surfing the internet on their tablet, or trying to access your phone number from their smartphone. No matter where they happen to be coming from, you need to ensure that your page is responsive enough to load on every device.
Why does this matter for your search engine optimization? Let’s pretend that a smartphone user tries to load your website, but it takes just a few minutes too long to load. They are likely to bounce off of your page and find a different site that offers the information they are looking for in a more timely manner. When too many people leave your website this rapidly, it signals to search engines that your content is irrelevant and lowers you in the results.
Slow Loading Time
A website that loads too slowly is very closely related to a non-responsive page. You might have too many images on your page or images that are too large. Too many redirects on your website can affect how quickly your customers can access the pages they need. An inexperienced website designer might have bloated your website with code that you don’t need. There are a number of reasons why your website loads slowly, but it’s never a good thing for your search engine results.
One of the most important things you can do for your website is to organize it properly. You need to use headings and categories to make the most of your text. The text-based content on your website is what really draws in customers and helps you rank higher on the search engine results pages. While it can be tempting to use more pictures than words, don’t fall into this common trap. Don’t overlook the importance of using H1 headers and clearly-stated ideas.
Eddie Saiz, owner of Dub-L-EE Plumbing, stresses that an easy-to-use search bar is essential to their business. He claims that having categories for all of their services really boosted their sales and makes it easy for their clients to determine that they are the right company for the job.
Improve Your SEO Results
By recognizing the mistakes that you could be making, there is room for improvement on your company’s website. These five mistakes could be holding you back from a major boost in business. Stand out from your competition and set yourself apart with a top-notch website that ranks highly in search engine results! If your business could use a boost, contact the San Antonio SEO experts at Odd Duck Media and let us help you improve your online presence today!