20 Aug How to Select a Logo to Fit Perfectly with Your Business Name
Every brand has a logo. It’s because your logo design is one of the crucial factors that determines the success of your business. You can either succeed or fail based on whether your logo is noticeable, catchy, and suits your business.
When choosing your logo design, you should make sure it matches your business name.
Why is this important?
It’s because both, name and logo, tell people what your business is about. Having a good name but an unsuitable logo is misleading, bad for your brand image, and people will see it as an unreliable business.
If, for example, you own a spa center and your name is “Bliss”, your logo can’t be a tree or use strong colors and letters. It should use gentle, light colors and font and, if there’s a symbol, it should associate with your niche.
Choosing the Right Logo
Although many people think that choosing a great logo is easy, it’s not. But, of course, it’s not impossible.
To select a logo that will fit perfectly with your business name, there are several things you should do.
Think About Your Business
What is your business about, which products/services it offers? Is it a digital marketing agency, a bakery, a gym?
Start Brainstorming Your Logo
Every beginning is hard. That’s why we start with barnstorming. Ask your colleagues or write down/draw your ideas. You have to start somewhere. During the brainstorming, your inspiration will come. And, who knows, one of the ideas might be the right one.
Take a Look at Your Competitors
It’s a great idea to see your competitors’ logos. They can teach you what works and what doesn’t work. It will also help you see how to stand out and how your logo shouldn’t look so it’s not same with theirs.
If your competitors use grayscale, you might use pastels. If they have symbols along with the name, you might use only your name.
Choose the Style
There are many different styles, but not all of them suit your business. Depending on what kind of business you are and what’s your message, you can choose between the following styles: classic, fun, retro/vintage, modern and minimalist, and handmade.
Choose the Right Type
There are 7 main types of logos you can choose from, including letter marks (monograms), wordmarks, logo symbols, abstract logos, mascots, emblem (word and symbol), and combination mark (word mark and symbol).
Choose the Right Colors
You should be careful when choosing your color palette because each color has a different meaning.
- White – clean and minimalistic
- Yellow – friendly
- Orange – playful
- Red – passion, excitement, and anger
- Pink – girly, feminine
- Purple – luxurious, mysterious, feminine, and eclectic
- Blue – reliable and mature
- Green – nature-related
- Brown – masculine and vintage
- Grey – classic and serious
- Black – modern and simple
You can also combine colors to create a dynamic, harmonious, or bold effect, depending on which colors you combine.
Choose the Right Font
Your font should also suit your business logo and niche. When choosing a font, think about how it would look with the colors you’ve chosen and the symbol (if there is). There are 4 basic font types, each of them giving a specific look to your logo:
- Serif – classic, timeless, and chic. Great for classic, elegant, and vintage styles.
- Sans serif – modern and simple. Great for modern style.
- Script – reminding of handwriting, this style reflects individualism.
- Display – decorative and stylish.
Once you have chosen all the elements of your logo design, you should check if they look good when combined. Arrange them in a way that makes them look harmonious and creates the vibe you want.
What Not to do When Choosing a Logo?
When choosing the logo for your business, there are some thing you should never do, such as:
- Make it complicated. Try to make a simple logo that people will easily recognize what your business is about.
- Choose a cliché logo. If you have a bakery, your logo needs to include bread in it, right? Wrong. You should choose a logo that does suggest what your business is about but without using cliché and symbols that are too direct.
- Choose a logo that’s too trendy. Your logo should be everlasting, not outdated in a couple of years.
- Let an amateur create your logo. As a startup, you probably have a limited budget and you try to save money. But, sometimes being too frugal can lead to a bad end. If you choose a beginner with a basic knowledge of graphic design, your logo might be a disaster. It’s much better to invest in your logo and easily get noticed than save money and remain unknown.
- Use clip art. Clip arts are too easy to copy. They don’t add value to your business and mean that you chose the logo just to have a logo. Instead, choose and have an original logo created to show you are serious and passionate about your business.
Is Your Logo Good?
Now that your logo is all done, you should make sure it’s good. But, how can you know if it is?
A good logo is unique, noticeable, memorable, and timeless. It reflects your brand and its mission and works at any size and anywhere you want it to be placed.
Don’t forget that your logo is your key to visibility. It’s the reason for success and failure. That’s why you should choose a logo that perfectly presents your business, fits its name, and reflects its identity.
This blog post is courtesy of guest poster, Cara Thomas.
Graphic designer by night and writer by day, Cara Thomas thrives in sharing her expertise through fun and engaging content. “Why hate anyone when you can kill them with chocolates” is her motto.