Landing pages have become an important part of almost every web-oriented marketing campaign. The basics of landing pages are simple: they’re designed to help you generate leads, acquire data about the success of a particular marketing campaign, and perhaps most importantly, to get you sales....
At Odd Duck Media, we believe that a successful marketing strategy is multifaceted - a holistic approach that focuses on client acquisition, retention, and education is key to developing your client base. Website maintenance is, without getting too technical, the act of updating and cleaning...
It’s a common misconception that eCommerce is easy. Compared to brick and mortar, throwing a website online and selling products seems simple. However, 80% of online stores fail in their first twenty-four months. This high failure rate is partially to do with a lack of...
The world of marketing has rapidly changed since the dawn on the Internet. Back in the day, you needed to have catchy jingles and memorable characters in order to make your brand stick in your potential client’s mind - when they needed a product or...
If you've been following this blog for long, you know that I can tend to have some pretty strong opinions on different marketing platforms and the real-world quality of service they offer. We've looked previously at which website hosting plans are the best bang for...
At Odd Duck Media, we know we do things a little bit differently. Our “customer-first” philosophy ensures that our clients walk away from every interaction satisfied and confident in the project. Our commitment to our clients has recently been recognized – Odd Duck Media is...