It’s a common misconception that eCommerce is easy. Compared to brick and mortar, throwing a website online and selling products seems simple. However, 80% of online stores fail in their first twenty-four months. This high failure rate is partially to do with a lack of...
The world of marketing has rapidly changed since the dawn on the Internet. Back in the day, you needed to have catchy jingles and memorable characters in order to make your brand stick in your potential client’s mind - when they needed a product or...
If you've been following this blog for long, you know that I can tend to have some pretty strong opinions on different marketing platforms and the real-world quality of service they offer. We've looked previously at which website hosting plans are the best bang for...
At Odd Duck Media, we know we do things a little bit differently. Our “customer-first” philosophy ensures that our clients walk away from every interaction satisfied and confident in the project. Our commitment to our clients has recently been recognized – Odd Duck Media is...
Every brand has a logo. It’s because your logo design is one of the crucial factors that determines the success of your business. You can either succeed or fail based on whether your logo is noticeable, catchy, and suits your business. When choosing your logo design,...
If you're the type of person who keeps up with their Google SEO rankings (and let's face it, if you're not, what the heck are you doing reading this blog?), you've probably had at least one or two instances in your past where you felt...