As a business owner, you understand the importance of having a strong online presence. However, creating and maintaining an effective online marketing strategy can be a challenging task. With search engines like Google constantly changing their algorithms and digital trends evolving, it can be difficult...
Google Business Profile (formerly known as Google My Business) is a free tool that can help businesses grow their online visibility and attract more customers. With Google Business Profile, you can easily manage your business information, engage with customers, and monitor your online reputation. In...
Honestly, it's not something we'd recommend...
If you've been following our blog for any amount of time, you've probably noticed that we get a handful of recognitions each year. While we're thankful and massively humbled by each and every one, some of them do seem to resonate more than others, and...
The ongoing shift to hybrid and online commerce has created many challenges for businesses. These challenges are compounded by multi-location companies that are not only trying to balance their online/in-person presence, but who are trying to do so while operating two or more physical locations....
Designing the right logo for your brand can be quite a tricky mission. Sure, logos seem like the easiest thing to create, after all, it’s just a visual design. And yet, a bad logo will ruin your image and a good logo can go a...
If you've been keeping up with Google Ads (or running your own ads) lately, you've probably noticed there's a relatively new option available for small businesses to utilize when setting up their ad campaigns. Named Performance Max campaigns, these "combination campaign" types give customers a...
By now, you almost have to be a complete and total digital recluse to not have at least some sort of social media presence for your business. While practically every business in the San Antonio area has a social media account or two, many prefer...
If you're not a digital marketing expert (and chances are, if you're reading this blog, you're not), it may be difficult to sometimes keep up with all the terminology and verbiage that gets thrown around in this industry. Part of that falls to simple ignorance...
Okay, so we're going to go on a bit of a rant here. I've been working in digital marketing in San Antonio since 2015. First, with a large national firm, and then with a smaller, more boutique SEO firm. The experiences that I had in...