In today's digital age, small businesses need to leverage every tool at their disposal to stand out in a crowded online marketplace. Google Local Service Ads (LSAs) have emerged as a game-changer for small businesses looking to connect with local customers. In this blog post,...
In the dynamic and competitive landscape of online marketing, there is no one-size-fits-all approach. What works wonders for one business may not yield the same results for another. This truth underscores the critical importance of having a tailored online marketing strategy to your specific industry...
Artificial Intelligence (AI) has been revolutionizing various industries, and search engines are no exception. As AI continues to advance, it is changing the landscape of search engine optimization (SEO). Small businesses need to understand the impact of AI on SEO to stay competitive in the...
As a business owner, you understand the importance of having a strong online presence. However, creating and maintaining an effective online marketing strategy can be a challenging task. With search engines like Google constantly changing their algorithms and digital trends evolving, it can be difficult...
Google Business Profile (formerly known as Google My Business) is a free tool that can help businesses grow their online visibility and attract more customers. With Google Business Profile, you can easily manage your business information, engage with customers, and monitor your online reputation. In...
Honestly, it's not something we'd recommend...
If you've been following our blog for any amount of time, you've probably noticed that we get a handful of recognitions each year. While we're thankful and massively humbled by each and every one, some of them do seem to resonate more than others, and...
The ongoing shift to hybrid and online commerce has created many challenges for businesses. These challenges are compounded by multi-location companies that are not only trying to balance their online/in-person presence, but who are trying to do so while operating two or more physical locations....
Designing the right logo for your brand can be quite a tricky mission. Sure, logos seem like the easiest thing to create, after all, it’s just a visual design. And yet, a bad logo will ruin your image and a good logo can go a...
If you've been keeping up with Google Ads (or running your own ads) lately, you've probably noticed there's a relatively new option available for small businesses to utilize when setting up their ad campaigns. Named Performance Max campaigns, these "combination campaign" types give customers a...