13 Jan The Pros and Cons of Trying to Scam Google
Honestly, it's not something we'd recommend...
Marketing Tips
01 Dec We’re Best of San Antonio for 2022!
If you've been following our blog for any amount of time, you've probably noticed that we get a handful of recognitions each year. While we're thankful and massively humbled by each and every one, some of them do seem to resonate more than others, and...
01 Oct 5 Ways Multi-Location Business Can Improve Their Profits Online
The ongoing shift to hybrid and online commerce has created many challenges for businesses. These challenges are compounded by multi-location companies that are not only trying to balance their online/in-person presence, but who are trying to do so while operating two or more physical locations....
01 Sep Evergreen Logo Designs: How to Choose the Best Small Business Logo
Designing the right logo for your brand can be quite a tricky mission. Sure, logos seem like the easiest thing to create, after all, it’s just a visual design. And yet, a bad logo will ruin your image and a good logo can go a...
02 Aug Benefits of Google Performance Max Campaigns
If you've been keeping up with Google Ads (or running your own ads) lately, you've probably noticed there's a relatively new option available for small businesses to utilize when setting up their ad campaigns. Named Performance Max campaigns, these "combination campaign" types give customers a...
19 May Leveraging Social Media for Your Business
By now, you almost have to be a complete and total digital recluse to not have at least some sort of social media presence for your business. While practically every business in the San Antonio area has a social media account or two, many prefer...
04 Nov Explaining the Differences Between SEO, Local Search, and Pay-Per-Click
If you're not a digital marketing expert (and chances are, if you're reading this blog, you're not), it may be difficult to sometimes keep up with all the terminology and verbiage that gets thrown around in this industry. Part of that falls to simple ignorance...
04 Oct The Biggest Problems with Digital Marketing
Okay, so we're going to go on a bit of a rant here. I've been working in digital marketing in San Antonio since 2015. First, with a large national firm, and then with a smaller, more boutique SEO firm. The experiences that I had in...
05 Aug Why Local SEO Matters for Your Small Business
If you've found this site or this blog, you're already aware that your business probably needs Search Engine Optimization (SEO) to thrive in the digital age. As Google constantly shifts, more and more of the search traffic is coming through Local SEO (or Local Search,...
18 Mar 5 Ways to Combine Traditional and Digital Marketing
There’s a notion that our digital lives are somehow separate from our actual lives. Here at Odd Duck, we find this notion to be untrue, to say the least. Our digital lives affect our purchasing decisions, our habits and hobbies, and even how we vote. For...