The ongoing shift to hybrid and online commerce has created many challenges for businesses. These challenges are compounded by multi-location companies that are not only trying to balance their online/in-person presence, but who are trying to do so while operating two or more physical locations....
Designing the right logo for your brand can be quite a tricky mission. Sure, logos seem like the easiest thing to create, after all, it’s just a visual design. And yet, a bad logo will ruin your image and a good logo can go a...
If you've been keeping up with Google Ads (or running your own ads) lately, you've probably noticed there's a relatively new option available for small businesses to utilize when setting up their ad campaigns. Named Performance Max campaigns, these "combination campaign" types give customers a...
By now, you almost have to be a complete and total digital recluse to not have at least some sort of social media presence for your business. While practically every business in the San Antonio area has a social media account or two, many prefer...
If you're not a digital marketing expert (and chances are, if you're reading this blog, you're not), it may be difficult to sometimes keep up with all the terminology and verbiage that gets thrown around in this industry. Part of that falls to simple ignorance...
Okay, so we're going to go on a bit of a rant here. I've been working in digital marketing in San Antonio since 2015. First, with a large national firm, and then with a smaller, more boutique SEO firm. The experiences that I had in...
If you've found this site or this blog, you're already aware that your business probably needs Search Engine Optimization (SEO) to thrive in the digital age. As Google constantly shifts, more and more of the search traffic is coming through Local SEO (or Local Search,...
There’s a notion that our digital lives are somehow separate from our actual lives. Here at Odd Duck, we find this notion to be untrue, to say the least. Our digital lives affect our purchasing decisions, our habits and hobbies, and even how we vote. For...
To an overworked business owner, the word “automation” carries a certain allure. The idea of offloading mundane tasks to a software that does the work for you? It almost sounds too good to be true. But that’s what automation is all about. If your business...
Content is king, and your website is only as good as the content you serve up - you’ve heard it all before. Here, we’re going to break down 10 types of content, some of them categorized by format (blog posts, infographics, etc), and others categorized...