In today's digital age, small businesses need to leverage every tool at their disposal to stand out in a crowded online marketplace. Google Local Service Ads (LSAs) have emerged as a game-changer for small businesses looking to connect with local customers. In this blog post,...
If you've been keeping up with Google Ads (or running your own ads) lately, you've probably noticed there's a relatively new option available for small businesses to utilize when setting up their ad campaigns. Named Performance Max campaigns, these "combination campaign" types give customers a...
If you're not a digital marketing expert (and chances are, if you're reading this blog, you're not), it may be difficult to sometimes keep up with all the terminology and verbiage that gets thrown around in this industry. Part of that falls to simple ignorance...
For many, the past 18 months or so have been a bit of a dumpster fire. Between the pandemic, social and political uneasiness, and some weirdly extreme weather, there's probably a good number of us around town who are happy to see the end of...
The world of marketing has rapidly changed since the dawn on the Internet. Back in the day, you needed to have catchy jingles and memorable characters in order to make your brand stick in your potential client’s mind - when they needed a product or...
It finally seems like we’re starting to come out of an unusually cold winter here in the San Antonio area. Typically, we’ve got shorts and flip flops by this time of year, but winter of 2017-2018 has been weird. I mean, we got snow this...
It's official, we’ve cleared our queue. One of the perks of being a small, boutique internet marketing firm is that the owners literally get their hands on everything. At Odd Duck, we absolutely love that we’re able to directly impact every single aspect of our client’s...
Odd Duck Media Earns Spot in UpCity’s 2018 Top Agencies Across the United States CHICAGO and SAN ANTONIO January 26, 2018 – UpCity, the leading marketplace for growth-minded small-to-medium businesses (SMBS) seeking like-focused digital marketing agencies, has announced its 2018 Top Agencies, highlighting the top 1% of...
Well, it's official. 2017 has come and gone, and we're now officially into the beginning of 2018. This previous year saw a lot of changes, growth, and news for just about everyone, and maybe even more so for the digital marketing industry. Nobody will blame you...
Run Your San Antonio Pay-Per-Click Campaign Smarter When it comes to AdWords campaigns, more usually is better. More keywords mean more opportunities for clients to see your ad. More ad variations mean you'll be able to A-B Test and see which ones are converting best. More...