To an overworked business owner, the word “automation” carries a certain allure. The idea of offloading mundane tasks to a software that does the work for you? It almost sounds too good to be true. But that’s what automation is all about. If your business...
Here at Odd Duck, we do digital marketing differently. There’s nothing more powerful to us than empowering our clients to be the best that they can be. We believe in giving our customers the digital transformation that they need, no matter the size of their business....
Well, 2020 sure has been a bit of a debacle, hasn't it? Between a litany of natural disasters, COVID turning our lives upside down, and massive amounts of social and economic unrest, it really has been one of the weirdest years in recent memory. Everyone...
Building a website is kind of like designing a store. You figure out which items you want to display prominently, where your logo is going to be, what colors you’re going to use - things of that nature. Hosting a website, on the other hand, is...
There’s an old proverb that you should keep in mind in your business dealings and in your life: a good name is better than silver and gold. In other words, reputation is everything. Back in the day, your reputation was mostly a word of mouth...
Google My Business (GMB) is one of the single most powerful tools a business has at their disposal for managing their online presence these days. This article was not written to help you get signed up with GMB or to complete verification; those are things Google...
It’s 2019 but by the time you’re reading this, it may well be 2020. At this point, we hope you’re not questioning why you need a website. What’s more, we hope you’re aware of all the reasons your website needs to be updated to suit...
Landing pages have become an important part of almost every web-oriented marketing campaign. The basics of landing pages are simple: they’re designed to help you generate leads, acquire data about the success of a particular marketing campaign, and perhaps most importantly, to get you sales....
It’s a common misconception that eCommerce is easy. Compared to brick and mortar, throwing a website online and selling products seems simple. However, 80% of online stores fail in their first twenty-four months. This high failure rate is partially to do with a lack of...
At Odd Duck Media, we know we do things a little bit differently. Our “customer-first” philosophy ensures that our clients walk away from every interaction satisfied and confident in the project. Our commitment to our clients has recently been recognized – Odd Duck Media is...